03 Feb 2016

Mercedes-Benz Project X: Is this the face of the new age ad film?

A look at ‘Mercedes-Benz Project X’, an ad with no creative agency on its credits list. The campaign has been created by media agency MEC and online broadcast network Qyuki. The ad features A R Rahman, but Ranjit Barot and Salim Merchant have composed the music for it.

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